How to Make Your Website Mobile-Friendly: 7 Key Steps for 2025

It’s no secret that we live on our phones. Mobile traffic now accounts for over half of all website visits worldwide, and that number is still growing.

So the question is: Is your website ready for mobile users?

A website that isn’t mobile-friendly doesn’t just frustrate visitors, it can tank your Google rankings and drive potential customers straight to your competitors. But the good news? Making your website mobile-friendly isn’t as complicated as you might think.

Here are 7 key steps to create a seamless experience for your mobile visitors:

1. Start with a Mobile-Responsive Design

A responsive website automatically adjusts to fit the screen it’s viewed on—whether that’s a phone, tablet, or desktop.

If your site was built years ago or uses an outdated template, it might be time for an upgrade. Popular platforms like Squarespace, Showit, and WordPress offer responsive themes that adapt beautifully across devices.

✔ Pro tip: Preview your site in mobile view as you build to catch issues early.

2. Simplify Your Content and Layout

What works on a desktop doesn’t always work on a smaller screen. On mobile:

• Keep headlines short and clear

• Break up paragraphs for easy scanning

• Limit your forms to only essential fields

• Put your most important message (or call to action) right at the top

Less clutter = faster comprehension = more conversions.

3. Make Buttons Thumb-Friendly

Ever tried tapping a tiny link on your phone screen and accidentally clicked the wrong thing? Yeah... try not to do that to your visitors.

Make your buttons large enough to tap easily, and space out your links so people don’t get frustrated.  Keep important buttons within reach of a thumb, not hidden in a far corner of the screen.

4. Optimize Images and Speed

Slow load times are a deal-breaker for mobile users. Compress your images, minimize CSS/JavaScript, and ditch anything that drags down your site speed (sorry, Flash animations).

Google’s free PageSpeed Insights tool can help you pinpoint what’s slowing things down.

5. Eliminate Annoying Pop-Ups

We get it, pop-ups can be great for email signups. But on mobile? They often block the entire screen and send visitors running.

If you must use them, make sure they’re easy to close and don’t interrupt the user experience.

6. Test, Test, Test to Ensure It's Mobile-Friendly

Don’t assume your site looks great on mobile, check for yourself.

• Use Google’s Mobile-Friendly Test

• View your website on your own phone and tablet

• Resize your browser window to simulate smaller screens

• Test key pages: homepage, services, contact forms, and checkout

Make testing a habit—especially after updates or design tweaks.

7. Keep Accessibility in Mind

Accessible design is user-friendly design. Choose fonts that are easy to read, provide enough contrast, and make sure your site works well with screen readers and assistive devices. Accessibility and mobile-friendliness go hand in hand.

Final Thoughts

Your audience is on mobile; your website should be too. A mobile-friendly website creates a smoother user experience, improves your SEO rankings, and ultimately helps your business grow.

Need some help with your website? Get in touch today and see how we can work together!

Inquire Today