What Platform Should You Use for Your Website?

If you're thinking about building a website, congratulations, you're taking one of the most important steps toward growing your business, building your brand, or launching that idea that’s been sitting in your notebook for months. But before you dive into design and content, there's one big question to answer first:

What platform should you use to build your website?

Having built countless sites for blogs, businesses, and even passive income projects, I’ve tested nearly every major website builder out there. And through all the learning curves (and a few digital headaches), one truth stands out:

The best website platform isn’t about what’s “most popular”, it’s about what’s best for you.

Start by Asking: What Do You Actually Need?

Your website isn’t just a digital placeholder; it’s a tool. Whether it’s meant to inform, sell, build trust, or all of the above, your platform should support those goals without making your life harder.

Before choosing a builder, ask yourself:

• What’s the primary goal of my website? (e.g., portfolio, online store, blog, lead generation)

• How often will I update it?

• Do I want full creative control, or do I prefer simplicity and speed?

• What’s my realistic budget, not just today, but for ongoing maintenance?

• Do I need marketing tools like email integration, SEO help, or analytics?

• How tech-savvy am I really?

  
  

The answers to these questions will quickly narrow down the right platform for you.

Key Features to Consider

Not all platforms are created equal, and the fine print matters more than you might think. Here are the core features I always look at before committing to a builder:

1. Ease of Use

   If you’re not a developer, a platform should make designing and updating your site intuitive, not frustrating. Look for drag-and-drop editors and simple navigation.

2. Design Flexibility

   Do you want a unique look or are you okay with a premade template? Some platforms lock you into rigid designs while others let you get creative with layouts and branding.

3. Scalability & Portability

   Can your platform grow with you? If your business evolves or you ever want to migrate your site, make sure your platform supports easy upgrades and data portability.

4. Hidden Costs

   Don’t get stuck paying extra for basic features. Things like contact forms, e-commerce tools, or removing ads can come with surprise fees, so read the fine print before choosing a “free” or low-cost plan.

5. Support

   When something goes wrong (because eventually, it will), what kind of help is available? Live chat, real people, email support, or just a generic help center? Good support can save you hours of frustration.

Your Business Deserves a Thoughtful Foundation

It’s easy to get swept up in flashy templates and promises of “build a site in 5 minutes!” But if your website is a key part of your brand or business, it’s worth spending a little time choosing the right foundation.

Whether you’re launching your first site or revamping an existing one, remember:

The best website platform is the one that supports your goals, budget, and creative flow.

Need some help with your website? Get in touch today and see how we can work together!

Inquire Today